3,000 trees for Nicaragua:
KAISER+KRAFT celebrates successful tree planting campaign

Stuttgart, 11.10.2018: KAISER+KRAFT started a tree planting campaign for a reforestation project in Nicaragua at the beginning of the year. Now the B2B mail order company has reached the target amount of 3,000 trees. One tree was planted in Nicaragua for every assembly trolley sold from the company’s own EUROKRAFT Active Green range. A total of 2,727 were sold during the campaign period from January to September 2018. In order to achieve the desired target quantity, KAISER+KRAFT donated the remaining 273 trees.

 

3.000 Bäume für Nicaragua: KAISER+KRAFT feiert erfolgreiche Baumpflanzaktion (alt)

Small-scale farmer Filomar Herrara Rivera with his sons in front of the tree seedlings. Source: PRIMAKLIMA

Shortly after the campaign started, KAISER+KRAFT noticed a great deal of interest on the part of customers and increased the original target from 1,000 to 2,000 and later again to 3,000 trees. With this successful campaign, Europe’s leading B2B mail order company for business, warehouse and office equipment is making a lasting commitment to farmers in the Nicaraguan region of Madriz, near Cañón de Somoto. “Trees promote the regeneration of the soil, help to absorb carbon and make badly damaged soils fertile again”, says Justine Weiß, Sustainability Officer at KAISER+KRAFT, explaining the choice for the project in Central America.

Afforested by KAISER+KRAFT: a forest in Nicaragua. Source: PRIMAKLIMA

Numerous supporters of the campaign

“Thanks to our customers, without whom we would not have been able to increase our target to 3,000 trees. We would also like to thank our project partner PRIMAKLIMA for the good cooperation and the transparent reporting from Nicaragua and last but not least: Thanks to Filomar Herrara Rivera and his family, who are now working to make every seedling a strong tree.” Justine Weiß continues

EUROKRAFT Active Green: Climate-neutral operating equipment

KAISER+KRAFT is also consistently committed to sustainable management in Germany. With the EUROKRAFT Active Green product range, the Stuttgart-based mail order company offers its customers climate-neutral business equipment. This ranges from electric modules and sack trucks to shelf trolleys. The models are climate neutrally certified from manufacture to delivery. There are no additional costs for the customers.

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